In the realm of social media, celebrities are not just influencers but lucrative entities. Sponsored posts bring in fees that can reach millions, contingent upon a celebrity’s follower count and popularity.
How much do Indian celebrities charge per Instagram post
Take, for instance, Virat Kohli, who recently set a record with 50 centuries in a One Day International (ODI) match during the World Cup. His cricketing prowess isn’t confined to the field; Apart from Virat Kohli, celebrities like Katrina Kaif, Ranveer Singh, Alia Bhatt, and Deepika Padukone also have millions of followers. These celebrities charge crores of rupees for one post. Celebrities are earning crores of rupees through social media through advertisements. So let us know,
Kohli is also making records on social media. With over 258 million followers on Instagram, he stands out as one of the highest earners. Reportedly, he charges a staggering 14 crore rupees for a single post, surpassing all other celebrities.
Following closely is Alia Bhatt, a popular Bollywood actress with an active presence on social media. With 79.4 million Instagram followers, she commands a fee ranging from 1.5 to 2 crores for a single post.
Then there’s Katrina Kaif, another Bollywood star with 76 million followers on Instagram. Despite having fewer followers than Kohli, she charges approximately one crore rupees per post. Interestingly, she charges less than some other Bollywood actors, including Alia and Deepika.
Speaking of Deepika Padukone, she boasts 75.7 million followers on Instagram and charges around 2 crores for a single post, making her one of the top earners on the platform.
Bollywood’s ‘Khiladi,’ Akshay Kumar, may have fewer followers than the actresses, with 65.8 million on Instagram. Still, he charges a notable 2-3 crores for a post, demonstrating the diverse dynamics of social media earnings.
Priyanka Chopra, despite being relatively inactive in Hindi films lately, maintains a massive following on Instagram with 89.2 million followers. For a sponsored post, she reportedly charges around two crores.
Finally, Ranveer Singh, one of the most-followed Indian actors on Instagram with over 69.4 million followers, is a sought-after face for brands. For a sponsored post, Singh commands a payment of around 1 crore rupees.
These figures highlight the evolving landscape of celebrity endorsements on social media, where engagement and influence often matter more than sheer numbers. It’s not just about the millions of followers but the impact a celebrity can create, turning each post into a significant marketing opportunity.